Case
Sportsbook bonus strategy
Client: Large brand
On a sportsbook line, bonuses were eating margin: terms were too wide, and players rarely came back to bet. We rebuilt rules and campaigns around real bets — cut bonus cost and lifted GGR with daily activity.
SportsbookBonusesRetention
−22%
Bonus cost
+15%
GGR
+24%
DAU
Context
What the client brought
Bonus spend was growing faster than revenue. Free money went out without repeat bets, and daily audience dropped between big events. Cost had to come down, and players had to come back to the line every day.
What we did
Scope of work
Review of bonus mechanics: where spend produces bets and where it does not
New wagering, limits and segments for the sportsbook
Campaigns tied to the line and repeat bets
Bonuses wired to CRM and return-to-app flows
Before/after on bonus cost, GGR and DAU
Impact
What changed
01
Bonus cost down 22%
02
GGR up 15%
03
DAU up 24%
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