Case
Promo rules without extra spend
Client: Product, confidential
Promos were eating margin: the terms were too wide, and people rarely came back. We rebuilt the rules around real actions — lower spend, higher revenue and daily activity.
PromosRulesRetention
−22%
Spend
+15%
Revenue
+24%
DAU
Context
What the client brought
Promo spend was growing faster than revenue. Rewards went out without a return visit. Spend had to come down, and people had to come back into the product every day.
What we did
Scope of work
Review of promos: where spend brings people back and where it does not
New limits, terms and segments
Promos tied to a repeat action
A link to CRM and return flows
Before and after: spend, revenue and DAU
Impact
What changed
01
Promo spend down 22%
02
Revenue up 15%
03
DAU up 24%
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