Case

Missions for retention

Client: Product, confidential

The client wanted more repeat sessions and higher LTV without spamming rewards. We shipped missions, levels and readable progress on the account.

EngagementRetention

+27%

LTV

+33%

Sessions

Context

What the client brought

People came back rarely, the mechanics were scattered, and progress was hard to read. Marketing needed a system they could run themselves.

What we did

Missions and levels with clear reward rules

Progress on the user account

Mechanics wired to CRM and retention flows

A/B tests and tuning on engagement

A note for marketing: how to start a flow without development

Impact

LTV up 27%

Sessions up 33%

Marketing runs the flows on its own

We rebuilt the payment cascade and connected in-house AI — a higher share of successful payments.

We tightened promo rules: lower spend, higher revenue and daily activity.

Tell us what you are launching — we reply with the scope and the timeline.